What are the most important elements your blog be equipped with to ensure that it is operating at its best? We’re getting close to the conclusion section “The Right Foundation to Build Upon” section of our series, Building a Successful Blog. This section of our series where I would like to concentrate our attention on some of the aspects of design that your blog.
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These are just a few of the essential elements I believe are essential to build an effective blog. The majority, if not all, of them are derived from my personal experiences over the past four years. Some are the ones that I got from my twitter followers when I asked them the similar question. You may be thinking, “why are we talking about this here?” The reason is that I would like to. Two, before you begin the design process it is essential to understand what you want to include in your design. This will help the design process go more smoothly. You and your design company will be grateful that you considered these things before you get into the beginning of your process.
If you have any questions that you need to be aware of when you think about what your blog will appear like and how it’s going to work, they could be:
- What will this do to the experience of your readers?
- Are your readers able to find the information they’re looking for?
- Are your readers able to be able to easily participate in the discussion you are encouraging through your website?
- If your readers wish to connect with you, are they?
- If they would like to sign up to a service, are they able to do so find it easily? locate?
- Do you give them what they would like?
1. Search Option
One of your main goals as a blog owner is keeping your visitors engaged on the blog. You want them to be looking and reading the most of your blog posts as you can convince readers to take the time. If they aren’t able to find it, they’ll have to look it up elsewhere. To make it easier for your readers to find the information they require, you should provide an option to search at on the front of your website. The majority, if not all, blogs have an option to add this feature to your blog if are a DIY type of person. Be sure to include the information. If you’re using a design company and they’re decent they will add this information for you without needing to ask.
2. Contact Information
Even if you don’t supply your readers with an address in person or a telephone number, you need to provide a way to let your readers contact you. I accomplish this in various ways. There are occasions when I may include my email address on the content so that readers can reach me regarding the particular article if they wish. The primary component we utilize to display our contact information is the Contact page.
My Contact Page, I give the address of my home, as well as the networks and social media I use, and there’s an contact form. The form is sent to my email address when it is completed by a user. If you’re a business or a professional service company How can your customers reach you? Be sure to offer them the many options you can. One of your objectives as a company or business is to attract leads. Find a way to achieve this.
3. Call to Action
Alongside in conjunction with “Contact Information” discussed in #2, you require what is known as an Call to Action. If you’re an organization or service firm, isn’t it one of your objectives in your marketing strategy to collect leads? A call to action can aid you in this.
You’d like to entice your readers to reach out to you, inquire about rates, sign up or purchase from you. An action call could be an invitation to sign up for an ezine or newsletter for free that you send to your customers. It could also be as easy as filling out a simple form to ask them for details about a product that you have just launched. The possibilities for using the concept of a “call to action” are truly endless.
If you do it correctly, you will build an audience of people who have signed up to receive your information. Make use of this feature to boost your marketing campaigns.
4. Subscription Options
Another one of those elements that should be at on the front of your website, and simple to locate. It should be clear and simple for your readers to sign up via RSS as well as Email. Why do they need both? There are people who aren’t aware of RSS or even comprehend it. Everyone is aware of email. We offer both on every blog we create for our clients. It doesn’t matter which the readers choose to use. The most important thing is to ensure that it’s prominent and easy to sign up to. Don’t include a long number of subscription button on your website. They look snobby and you don’t require them. If you just click the universal button and then burn your feed using any of these feed providers you will be able to select the feed they want.
Another thing we offer is a link to a video that explains the basics of what RSS is. With so many readers of blogs, the usage and knowledge of RSS isn’t what it is supposed to be. This is the reason you must provide a description of the basics of what RSS is and how people could use it.
5. Categories (Your blog’s Index)
The categories you need to include on your blog are the blog’s index. The sidebar section should be at the top so that it is easy to locate. You should also try to restrict your categories to not more than 20 categories. (Yes I am aware that there are too many categories blogs on the Blog for Profit). Every blog post should have an appropriate category. (One category is the best. If you need to add additional “tags” to your post Use Tags, instead of more than one category). This will allow your readers to locate these topics using categories in the same way as the index, or even table of contents. Additionally, when you are looking for blog information it is likely that they will going to utilize the categories similar to an index. They will make use of categories prior to using archives calendars. This is the reason I am not a huge fan of archives calendars on blogs. I believe they’re an unnecessary waste of space.
Certain bloggers place their categories listed in their feeter, or in the lower part of their page. This is acceptable if your blog is established and has thousands of readers. For a more recent blog, you should put them on the sidebar to be easily located. Utilizing categories is another method to keep readers engaged with our blogs for longer. They might not just go through the post that led them to the blog. They could also search for other posts on the subject or another by using your categories as an index to locate the other posts.